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Narrative is the New Tactic: Deconstructing the Anatomy of a Modern Influence Campaign
Influence is no longer about having the loudest voice; it’s about architecting an echo chamber. A modern campaign builds a 'core truth' so compelling that it self-replicates across every channel, from closed-door briefings to viral content. We dissect the anatomy of this new strategy, revealing how proactive, data-driven tactics are used to shape perception and make your desired outcome feel inevitable. This is the new playbook for winning the narrative war.
Miriam Goldberg
Jun 8, 20253 min read
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